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The start of opportunities is that the prospect is able to find you. Using short or long-tale questions on a search engine, the prospect is able to reach you via the Ballycatter platform and find what they are looking for.
One of the early steps in the sales process involves giving information. When the prospect finds the seller, and this is the equipment where he or she is looking for. When the prospect is interested, they look further to get more understanding of the company.
Ballycatter shows per page, photos and useful technical information about the seller's equipment. On every equipment page, the seller can make a link to the business page and/or Tech note articles.
With a business page linked to every equipment page, the prospect is able to get to learn more about the company and also learn the other offerings from the seller.
Click from the business page to a chosen equipment with ease and vice-versa. On all equipment and business pages, the prospect has the ability to make contact.
When the seller also has chosen a Tech Note link on the equipment pages, this gives the prospect more chance to get more independent information about the equipment - Research is one important part of the decision-making process. With a link on the equipment page and a link on Tech note, the prospect can find you and get the information that is needed for the buying decision. It gives trust, clarity, and a step closer to making contact and starting (or continuing) a business relationship.