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98% of all internet users use a search engine at least once a month. Increasing your online presence generates more leads.
50% of visitors are more likely to click a result if the brand appears multiple times.
Search engines drive 76% of all visitors to business-to-business web sites.
B2B buyers are more than halfway (57%) through the decision process before the get in touch with a potential vendor.
91% of all pages never get any organic traffic from Google.
78% of location based mobile searches result in an offline purchase.
89% of B2B buyers use the internet during the B2B research process.
B2B researchers won't get in touch with a salesperson until they're 57% of the way through their buyer's journey.
In translation, they're ready to make a decision and look for the best price they can find.
71% of B2B researchers begin their research with generic searches.
90% of B2B researchers who are online use search specifically to research business purchases.
B2B buyers typically consume between 3 and 7 pieces of content before speaking with a salesperson.
45% of enterpises are investing more than $20,000 on SEO each month.
In recent studies of B2B buyers, 49% of participants stated they use a search engine to find a new product they're looking for.
74% of B2B buyers prefer to buy online.
89% of all B2B buyers research online before making a final purchase decision.
According to McKinsey, B2B's that master digital marketing practices experience revenue growth at 5x the rate as those who don't.
Sources for the above statistics;
Article: 101+ B2B SEO Statistics You Should Know in 2022, B2B Digital Marketers, https://b2bdigitalmarketers.com/blog/b2b-seo-statistics/